The Australian capital of the urban hipster is all about pairing new street design with tongue-in-cheek vintage tributes. Here knitted footy scarves are styled with skinny jeans and an urban tee with a witty motif. And chicks can often be seen in designer frocks with 1980s-inspired sneakers. If you’re new to Melbourne, here are some tips for the regular haunts the locals use to mix and match high street with affordable fashion: here, the suitcases&strollers guide to shopping in Melbourne for kids. 


Rhubarb

Classic motifs redesigned to be contemporary and trendy, that’s what Rhubarb is all about. Think gingham and polk-a-dot canvas sneakers and soft pinstripe cottons in their signature red and navy palettes. For younger children, these make for cute gifts or cool clothes.

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Target 

What Target lacks in street cred it makes up for with super cheap prices. Their childrenswear is extremely affordable, reasonably well-made (the kids will usually outgrow them before their outwear them) and their designs are surprisingly aesthetically pleasing (they have partnerships with the likes of Collette Dinnigan). The local secret is to keep an eye out for the mid-year toy sale which is the time to buy up big on all your playthings from the plastic fantastic to bicycles and outdoor gear. Here you will also find Melbourne’s favourite sneaker, the famed Dunlop Volley

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The AFL Store

Footy season has started and you haven't really experienced Melbourne unless you've been to a match at the hallowed MCG (Melbourne Cricket Ground). For the official paraphernalia that goes with Melbourne’s great football obsession, head to the aptly named AFL store. You can buy balls, jumpers, socks and other gear to wear to the match, but you aren’t really a Melburnian unless you have an official team scarf. (Just which team to select is the question.)

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Country Road
 

This long-standing brand is not cheap, but their designs are in keeping with the classic Country Road look – sophisticated, chic yet understated. Think riding boots or pom pom-ed scarves with cable knits and American-inspired crew neck sweaters. If you can find them on sale, the apparel here is particularly good value for such high quality.

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For more on the major tourist sites to in Melbourne, read the suitcases&strollers story here

For more travel tips on things to do in Melbourne with kids from a suitcases&strollers mum, see the suitcases&strollers interview here.

For more on budget-friendly things to do in Melbourne read the suitcases&strollers story Family Days Out In Melbourne